Cut the crap

by Danielle Cooley

At the 2011 Content Strategy Forum in London, Ove Dalen (@ovedalen) presented the first real case study I’d seen showing the amazing potential of decreasing the amount of content on a web site. 

The slideshare isn’t rendered terribly well, but James Perrin (@Koozai_James) posted a nice recap shortly after the event. (2nd story on the page) In short, they removed 80% of the site’s content and saw a 100% conversion increase. Wow.