Georgy Cohen on Homepage Content

by Danielle Cooley

The Homepage.

It might be the most politically-charged page on any Web site. As a result, it often ends up being a "more content" nightmare. (See this vintage post on the American Airlines homepage by Dustin Curtis.)

I hope by now we can all agree that's a less-than-desirable outcome. But if putting everything on the homepage isn't the answer, how does one decide what does go there? Georgy Cohen has some fabulous suggestions: