The first presentation I gave on the concept, from UPA2011. It covers most of the basics, hopefully compelling to do some real thinking on the ROI of some of the content they include in their sites and products...
First Post!
Finally! My brainchild comes to life. Sortof.
What started as an epiphany on an overnight road trip 2 years ago is now abook blog! I’ve been collecting examples throughout that time, and I am excited to finally have a place to showcase them.
If you are fighting for simplicity in design, I hope this gives you a few things to discuss at project team meetings.
Let the Less Content, More Strategy movement begin!