When decluttering your product, don't stop at your Web site! Apps benefit from decluttering, too!
Apps that focus to a smaller set of goals are genrally much better and have greater user acceptance.
Word.
And that's just a tiny nugget of the awesomeness in this article from Juhani Lehtimaeki.
http://www.androiduipatterns.com/2012/12/supporting-user-goals-makes-good-apps.html