Yep.
Found this long-lost tweet from Lean UX Denver and realized I never shared it here! Oops.
Thanks, Joshua Bright!
Cocktails and Customization
OK, this is just brilliant. And the conclusion was
"Overly complex interfaces take the joy out of drinking and designing, an activity that should be fun. Skip the bloated feature set in favor of a simple, yet highly customizable, set of options and you’ll convert more buzzed browsers into satisfied sneaker owners."
(Read: LESS CONTENT!) So yeah, I think it's worthy of mention here.
In the spirit of Drunk History and Drunk Star Wars (not really, but wouldn't that be cool) , here's Drunk Online Shoe Shopping. (If you need a warning, I'll go ahead and let you know there is profanity. Lots of it.)
On Perfection...
Saw this in a deck from Tom Illmensee's talk at this year's User Focus conference, and I thought it fitting. Keep taking things away!
(Tom's full deck of awesome stuff is online at http://www.slideshare.net/TomIllmensee/7-creativity-principles-for-user-experience-teams.)
Cut the crap
At the 2011 Content Strategy Forum in London, Ove Dalen (@ovedalen) presented the first real case study I’d seen showing the amazing potential of decreasing the amount of content on a web site.
The slideshare isn’t rendered terribly well, but James Perrin (@Koozai_James) posted a nice recap shortly after the event. (2nd story on the page) In short, they removed 80% of the site’s content and saw a 100% conversion increase. Wow.