Cocktails and Customization

by Danielle Cooley

OK, this is just brilliant. And the conclusion was

"Overly complex interfaces take the joy out of drinking and designing, an activity that should be fun. Skip the bloated feature set in favor of a simple, yet highly customizable, set of options and you’ll convert more buzzed browsers into satisfied sneaker owners."

(Read: LESS CONTENT!) So yeah, I think it's worthy of mention here.

In the spirit of Drunk History and Drunk Star Wars (not really, but wouldn't that be cool) , here's Drunk Online Shoe Shopping. (If you need a warning, I'll go ahead and let you know there is profanity. Lots of it.)

This video is part of a set of web usability tests, focused on drinking customers, conducted by Three Sheets Market Research. To view more, discuss the research or learn more about our services, please visit us at threesheetsresearch.com.