A little video about content strategy...

by Danielle Cooley

I especially like the part at 1:18 where they take useless content away!

http://www.hotstudio.com Little Bits is a short video about content strategy by the small content strategy team at Hot Studio, an experience design company based in San Francisco and New York. We're small team of content strategists in a world of designers and developers and we find ourselves explaining what we do for a living a lot.

Less really is more.

by Danielle Cooley

So says Irene Pereyra in the.net magazine article "10 steps to an engaging interactive user experience" from December 2011:

You may think this is obvious and doesn’t need further explanation. But most sites and applications still manage to get it wrong. The key is to cut down tasks required by users to the bare minimum. I can’t stress this enough. Get rid of all that extra clutter that doesn’t add value, or worse, distracts and confuses the user. Know exactly how you want users to travel through your site or application and then guide the user as if you were holding their hand through the entire process. Again, users want things to be as simple, worry-free and fast as possible. If they can see what’s coming next before even clicking on something, they’ll be happy users.

I'd change the "Know exactly how you want users to travel through your site..." to "Know exactly what users are trying to accomplish...," but that's a sentiment the author gets to in the following paragraph, so I won't nitpick too much.

Cocktails and Customization

by Danielle Cooley

OK, this is just brilliant. And the conclusion was

"Overly complex interfaces take the joy out of drinking and designing, an activity that should be fun. Skip the bloated feature set in favor of a simple, yet highly customizable, set of options and you’ll convert more buzzed browsers into satisfied sneaker owners."

(Read: LESS CONTENT!) So yeah, I think it's worthy of mention here.

In the spirit of Drunk History and Drunk Star Wars (not really, but wouldn't that be cool) , here's Drunk Online Shoe Shopping. (If you need a warning, I'll go ahead and let you know there is profanity. Lots of it.)

This video is part of a set of web usability tests, focused on drinking customers, conducted by Three Sheets Market Research. To view more, discuss the research or learn more about our services, please visit us at threesheetsresearch.com.