LESS Choices

by Danielle Cooley

Yeah, yeah. Fewer choices. I know. Maybe I need to work on this play on words a bit.

Anyway, I was digging around what felt like the ENTIRE internet for something tonight and ran across this article from 2010: A Better Choosing Experience.

Consumers have grown accustomed to having a lot of choice, and many people still express a strong desire for having more options. But that doesn’t make it a good idea. There are neurological limits on humans’ ability to process information, and the task of having to choose is often experienced as suffering, not pleasure.

Yep. Still true. Thanks to the near-infinite Web, I never did find what I was looking for tonight*. But this article made for a nice silver lining.

*Anyone have a screenshot of the faceted search from the old bestcellars.com? Anyone? Bueller?