You say "Experience Rot," I say...

by Danielle Cooley

... Hell yeah! I love it:

Welcome to the effects of Experience RotAs you add features, you’re adding complexity to the design, and decreasing the quality of the experience.

What a hell of a spin to put on the concept. Yes, he technically refers to features, but content bloat leads to Experience Rot just as feature bloat does. (I mean, all of those features come with content, don't they? But even if we're just talking about brochureware, the concept applies.)

Here, we more gently talk about how it might be a good idea to think carefully about adding content that isn't absolutely critical. We talk a bit about signal-to-noise ratio. We talk about ROI. And that's all well and good, but leave it to Jared to get in your face with the consequences of an inability to deal with feature (and yes, content) bloat. 

Thankfully, he also provides a handy weapon to guard against this horrible state. No. You can say "No." 

"No. You shouldn't add a preference selection for every control you're not willing to conduct actual user research on."

"No. It's not better to build a product for grandmothers, twenty-somethings, small business owners, and freelancers. Pick one."

"No. You shouldn't make an instructional video to explain to site visitors how the navigation works."

The Kansas State team did it.

Clare Cotungo and the Electronic Ink team did it. (via Angela Colter)

Fake Grimlock understands.

And so. can. you!